How Google won the Search Engine war

How did Google win the search engine war? It is plain simplicity! At the time when all the other search engines and directories were cluttering up their portal, Google took a different route of providing a clean cut look for the user to do one task- to search.

I have been a Google user (introduced by a friend) when the Internet community were "Wowed" by the Yahoo, Alta Vista, Excite and the likes. Back then i just wanted to search, that's the reason why i chose Google. I wanted accurate and relevant search results instead of ploughing through links of results which were irrelevant. Little did i expect that from a simple service, Google has grown to becoming one of the most successful company in the world!